Member Profile - Addie Blanchard

Organization Name
Healthcare Business Insights 


Tell us a little about yourself?
Call me optimistic, but many problems be solved through connection and communication. That was a fundamental truth while I studied and received a degree in journalism from the University of Wisconsin-Madison, and still holds true today through during my five years as a manager at a Milwaukee-based research company, HBI.


What are 3 words to describe your company?
Partner to Providers


What does a typical day look like for you?
When I'm not interviewing healthcare providers on the latest collections or pre-authorization tactic, I'm leading the patient access research division at HBI.


What is on your wish list for the next 10 years?
Three questions come to mind, and my wish is to be part of research surrounding them.

How can I be a part of the solution of creating better health outcomes in my community? 

How can I help people understand and lower the cost of healthcare? 

How is artificial intelligence going to permeate healthcare delivery and healthcare finance?


If you were stuck on an island what three things would you bring?
Lots of pens and paper to write with, a big bag of peanut M&Ms, sunscreen (not a fun answer, but both of my parents are nurses)


Any random facts you could share with us?
I love hiking, reading sci-fi, and Mexican food


You’re happiest when?
I can feel the satisfying "click" of thinking through and solving a problem in my head. A more common term is the "a-ha" moment.


Why did you join HFMA Wisconsin? 
To learn what matters most to healthcare financial leaders in Wisconsin!