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Bank of America Merrill Lynch Healthcare Banking is committed to supporting healthcare providers through customized financial strategies and innovative solutions. With over 30 years of industry experience, 16,000 clients and $38 billion in total commitments to the Healthcare Industry, Bank of America Merrill Lynch is one of the largest providers of financial services to this important sector. Our expansive global footprint includes more than 100 healthcare bankers and product specialists across the United States and Europe who connect payers, providers, pharmaceutical and medical device manufacturers, and distributors to more than 140 currencies in more than 190 countries and 50 territories. Clients value our experience in their industries as well as our ability to provide a complete range of financial products and services. With a clear understanding of market dynamics, Bank of America Merrill Lynch brings a refined focus to clients’ specific needs, seamlessly delivering an unrivaled range of services, including: advisory, capital raising, treasury management, retirement, and financial wellness solutions for hospitals and healthcare providers. Examples of our healthcare industry support include the following:
Whether you need to manage new regulations or shifts in the financial markets, we can help you prepare and pursue strategies to help you succeed in a rapidly-changing landscape. Bank of America Merrill Lynch is a powerful ally to healthcare providers of every size. To learn more, please contact your Bank of America Merrill Lynch Wisconsin coverage team, Fran Dean, Mike Siurek, and Janet Schroeder or visit bankofamerica.com/healthcare. Fran Dean – 312.904.8450; frances.dean@baml.com Mike Siurek – 312.537.6605; michael.siurek@baml.com Janet Schroeder – 312.992.5575; janet.a.schroeder@baml.com
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 By Bruce Haupt, President, ClearBalance
Millennials raised in the digital age with the convenience of online services are driving healthcare providers to change how they engage with patients and improve the customer service aspect of care. While older generations value in-person communication and cultivating relationships with medical professionals, millennials desire a different approach. Accustomed to instant gratification, millennials don’t want to phone in for an appointment and then wait weeks to see a doctor. Nor do they like to be locked into health plan network restrictions. They often will search online for healthcare information, even before seeing a doctor. A key finding in a global survey of over 3,000 people is that millennials tend to select doctors based on referrals from family and friends. But while older patients express dissatisfaction directly to doctors, millennials share unsatisfactory experiences with friends, often on a social network. The survey also revealed that this generation is likely to trust social feedback, handing providers another challenge. Not only do providers need an online presence, they must monitor and manage their social reputation. Millennials aren’t tied to the notion that they must have one specific doctor; they don’t develop personal relationships with them. For standard checkups and consultations, some don’t feel the need to see a doctor at all, opting instead to see a physician assistant or nurse practitioner. They don’t want to spend hours at a doctor’s office for minor medical complaints. Part of this is due to millennials being generally healthy; pressing health concerns typically are for accidents or injuries rather than chronic illnesses. But it’s also reflective of how they consume goods and services. Why shop at the mall when online is more convenient and expedient? As degreed professionals in executive positions, millennials have good private insurance. However, with rising healthcare costs and patient pay responsibility, they are covering more of the bottom line for medical services, like everyone else. As a result, they are extremely price conscious and demand the best care. According to a report from PwC’s Health Research Institute, millennials age 18 to 34 are most likely to ask for a discount, ask for a cheaper treatment option, request a price check or appeal an insurance decision. In order to stay competitive, providers need to focus on attracting this population. Their spending power, behaviors and choices have set the stage for digitally oriented generations to come. WI HFMA Annual Conference
May 26th & 27th , 2016 Osthoff Resort, Elkhart Lake, WI Register for Conference Conferences: Joint HFMA WI/MN in Duluth, MN - May 5th, 2016 Fitger's Inn 600 E Superior Street Duluth, MN 55802 www.fitgers.com (218) 722-8826 Southern Regional Event - June TBD National HFMA ANI June 26th-29th at the Venetian in Las Vegas, NV Scenic Shore 150 Bike Tour – from Meqoun to Sturgeon Bay, WI – July, 2016 This year the Wisconsin HFMA Chapter will be assisting the Leukemia & Lymphoma Society by entering a bike team in this event which is planned for July 19th & 20th. Our goal is to raise awareness and as much money possible to help this awesome cause. Please visit the website listed below and look for our team “WI HFMA Care Train“, click on the “Team in Training” on the right and donate to sponsor our team: http://www.lls.org/aboutlls/chapters/wi/events/ss150/ Region 7 Conference - July 17th-19th, 2016 Grand Geneva Resort 7036 Grand Geneva Way Lake Geneva, WI 53147 www.grandgeneva.com WI HFMA Fall Conference - October 13 & 14th, 2016 Best Western Plus, Inn on the Park 22 S. Carrol Street Madison, WI 53703 www.innonthepark.net  WI HFMA Annual Conference May 26th & 27th , 2016 Osthoff Resort, Elkhart Lake, WI Click on the link below for Registration along with Conference Information: http://events.r20.constantcontact.com/register/event?oeidk=a07ece1bffsf59c54b0&llr=4stt4reab   Registration & Hotel
ANI in Las Vegas Click the "Register for ANI 2016" icon below to start your registration. https://www.hfma.org/msc/login.aspx?ani=yes&script_name=https://www.hfma.org/msc/experient/user_validation.aspx ANI to Go Can't make it to Vegas? ANI to Go gives you online access to great content while saving on travel expenses and time away from the office. Learn more about ANI to Go. Click the "Register for ANI 2016" icon below to start your registration and select ANI to Go on the "Registration Type" screen. Register by May 6, 2016 and take $100 off the full conference or ANI to Go registration rate. View pricing information. HFMA members will need to log in; others will need to create an account. NEW for 2016: Current members will have the ability to renew their membership during the ANI registration process. Full details are available on the pricing information page. If you prefer to not register online, you can download a printable registration form. Hotel Information When you register online, you have the option to select and reserve your hotel. Or, you can contact the HFMA Housing Bureau at (800) 424-5249 FREE to arrange accommodations. Headquarters Hotel The Venetian and the Palazzo Hotel $230 Single/Double Occupancy (Note: This is an all-suite resort.) A standard resort fee of $17 plus tax per suite, per night will be charged at the time of occupancy. HFMA rates will be honored through June 2, 2016, based on availability.  Save the Date! HFMA WI be ch IL'IN by the Lake Conference! When: July 17-19, 2016 Where: Grand Geneva Resort and Spa in Lake Geneva, WI. ONLY $100 for Healthcare Providers! Website for More Information: www.hfmaregion7.com Over 48 speakers including a NEW Ted Talk format. Keynotes Confirmed are:
Breakouts Include:
Brochures are anticipated out by May 1st! If you would like more information on HFMA WI be Ch IL'IN by the Lake Conference contact: Wendy Ellwein info@hfmaregion7.com or (651)340-6426 |
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